Tandy Virdee I Digital Project Lead and Owner of Rocketsonic
Digital Project Lead covering Web I Mobile Apps I 360 Intergrated Campaigns I AR I Social I DOOH I Video Production I Branding
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Gumtree I Eertmug 'Social Experiment' Project

The Launch of Gumtree's first ever physical store In London with the ambition of changing people's perception of Gumtree. To create hype around the opening of the 'Eertmug' store we launched a faux IG channel. Gumtree spelt backwards ‘Eertmug’.

Gumtree Case Study

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